Trading Standards warn of unsafe counterfeit Labubu toys after recent seizures in Northumberland 
 

Northumberland County Council Trading Standards officers are issuing a renewed warning to consumers and businesses following the seizure of a large quantity of suspected counterfeit Labubu dolls from stores in the eastern part of the county. 
 

Despite earlier advice highlighting the safety risks posed by fake Labubu collectibles, counterfeit versions continue to appear on shelves. These unauthorised toys pose a significant risk to children, as they often contain loose parts that may present a choking hazard and lack legally required safety markings such as the CE or UKCA mark and a UK-based supplier’s details. 
 

Many seized dolls have visible defects, including poor stitching and fragile limbs that easily detach. Genuine Labubu dolls, part of ‘The Monsters’ series by artist Kasing Lung and produced by Pop Mart, have distinctive features such as nine teeth, although some counterfeit dolls vary in this detail. 
 

Northumberland County Councillor Gordon Stewart, Cabinet Member for Public Safety said:  “The safety of our children must always come first. We are issuing this urgent warning to consumers, especially parents, to remain vigilant when purchasing these highly sought-after collectables and to report any concerns about the safety of toys they have bought or seen on sale to us.  
  

“These copycat toys have been flooding the UK market and have found their way to Northumberland too. As they are often cheaper, they might seem like a bargain compared to the genuine versions, but they can be dangerous if they have not been manufactured in accordance with stringent toy safety legislation.   
  

“Our Trading Standards officers are constantly on the lookout for products which contravene safety legislation and will continue their diligent work to ensure counterfeit and unsafe products are removed from the Northumberland marketplace." 

Advice for consumers and businesses: 

• Check packaging carefully: Look for the CE or UKCA mark and confirm the product lists a UK-based supplier. Genuine dolls include warnings and instructions. 

• Scan the QR code: Official Pop Mart Labubu dolls have a QR code linking to the authentic Pop Mart website. 

• Be cautious of price: Counterfeit dolls are often significantly cheaper but carry safety risks. 

If you have purchased a doll you suspect to be counterfeit or come across suspected fakes for sale, please report it immediately to Trading Standards at tradingstandards@northumberland.gov.uk. 
 

Businesses seeking advice about their toy stock are encouraged to contact Trading Standards for support. Residents outside Northumberland who encounter counterfeit Labubu dolls should contact the Citizens Advice consumer service on 0808 223 1133.