Northumberland shortlisted for its Love Parks campaign


An online campaign which helped to share Northumberland residents’ love for their local parks has been shortlisted for a national award.

Northumberland County Council ran the campaign last July, and it has now been highlighted as one of the best in the UK by national environmental campaign charity Keep Britain Tidy.

The Love Parks Award recognises an outstanding event or campaign that ran during Love Parks Week 2017.

The Love Parks initiative aims to ensure that residents and visitors use local parks and protect these important green spaces, and the award was open to entries from all local authorities in England and Wales.

Northumberland County Council ran a social media campaign to highlight why residents and visitors ‘Love’ their local parks.

Cllr Glen Sanderson cabinet member for environment and local services said:  “We wanted to promote the parks and the activities and things that people can enjoy there to a wide audience across Northumberland and the wider region.  

“We also wanted to support pride in the parks for those who work there and who visit and enjoy them.

“Local services staff and parks team members encouraged residents and visitors of all ages to show why they love their local park - having their photo taken with the Love Parks heart, or making a video clip.

“It is a great credit to our parks staff and communications team that the campaign has been commended by the judges as worthy of shortlisting for a national award.”

Photos and videos were posted on social media throughout the week, building a colourful campaign which demonstrated the fantastic features of the 12 parks across the county that are managed by Northumberland County Council.

The council’s communications team also put together videos for a ‘quick tour…’ of each park - and promoted these through social media, encouraging people to visit and enjoy the parks. You can view the videos here.

The campaign was primarily run through Twitter and facebook, and the target audience was Northumberland residents and those who visit from the wider region.

Thirty three posts gained a huge 42,059 impressions on Twitter, the equivalent of 13% of the population of Northumberland, and 845 people engaged with the campaign through ‘loves’, retweets, comments or other sharing or feedback.

On Facebook seven posts and videos reacher 146,855 people and were viewed 67,300 times.  They were shared 316 times and 746 people reacted to them.

During the week the council also announced £2.3m National Lottery funding which will enable comprehensive improvement to one of its urban parks, in Ashington, and a video about the announcement was viewed 219 times.

Things that Northumberland residents and visitors said that they love about local parks include:
  • Meeting friends and family;
  • Dog walking;
  • Enjoying flowers, plants and green spaces;
  • Watching wildlife;
  • Enjoying water features such as lakes, streams and paddling pools; and
  • Taking part in sports and leisure activities like bowls, football, cycling and play.
You can view a video about the Love Parks campaign here.

The winner of the Love Parks Award will be announced at the annual national Keep Britain Tidy network conference in Brighton on 8th February.
 
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