Northumberland wins award for best Love Parks campaign

13 Feb 2018


An online campaign which helped to share Northumberland residents’ love for their local parks has won a national award.

Northumberland County Council ran the campaign last July, and it has now been recognised as the best in the UK by national environmental campaign charity Keep Britain Tidy.

The Love Parks Award recognises an outstanding event or campaign that ran during Love Parks Week 2017, and Northumberland was awarded the top prize at Keep Britain Tidy’s annual Network Awards last Thursday.

The Love Parks initiative aims to ensure that residents and visitors use local parks and protect these important green spaces, and the award was open to entries from all local authorities in England and Wales.

Northumberland County Council ran a social media campaign to promote how great Northumberland’s parks are and to  highlight why residents and visitors ‘Love’ their local parks.

Cllr Glen Sanderson cabinet member for environment and local services said:  “We are absolutely delighted to have won this national award.

“People tell us on a daily basis how much they enjoy parks and green spaces across the county - and it was extremely good to be able to highlight so many of those reasons through this campaign.

“I would like to sincerely thank all the residents and visitors who took the time to take part.  It is a great credit to our parks and local services staff who maintain our beautiful ‘Green Flag’ parks to such a high standard and who have worked closely with our communications team to run a hugely successful campaign that was so highly commended by the judges.”

At the award ceremony, Keep Britain Tidy’s chief executive, Allison Ogden-Newton said:  “Each year, our award winners show just what is possible when people have the passion and commitment to make a difference to the environment on our doorstep.

“This year is no exception and I would like to congratulate them and thank them all for their incredible work.”

During the Northumberland campaign photos and videos were posted on social media each day, building a colourful campaign which demonstrated the fantastic features of the 12 parks across the county that are managed by the county council.

Thirty three posts gained a huge 42,059 impressions on Twitter and on Facebook seven posts and videos reached 146,855 people and were viewed 67,300 times.  

Things that Northumberland residents and visitors said that they love about local parks included meeting friends and family; dog walking; enjoying flowers, plants and green spaces; watching wildlife; enjoying water features such as lakes, streams and paddling pools; and taking part in sports and leisure activities like bowls, football, cycling and play.

You can view a video about Northumberland’s Love Parks campaign here.