Northumberland visitor spend up in 2019

Northumberland visitors spend over £1bn in the county during 2019

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Visitor expenditure experiences 1.9% increase on spend compared to 2018

The annual Northumberland STEAM report on the economic impact of tourism has been released, revealing that visitors spent over £1 billion when exploring the county in 2019.
 
STEAM is a tourism economic impact modelling process which enables the measurement of tourism using local data, tourism performance and visitor survey data. The research commissioned for Northumberland Tourism by NewcastleGateshead Initiative shows that, prior to Covid-19, the visitor economy in Northumberland was continuing to grow year on year.

During 2019 the county welcomed 10.68 million visitors, a 2% increase on 2018. 82% of all these visits are day visits, accounting for 35% of expenditure and highlighting the importance of local tourism. The number of days visitors spent in the destination also grew, totalling at 16.87 million days, spurred on by growth in the traditionally quieter autumn and winter seasons following a programme of targeted tactical marketing and promotional activity.

David Hall, Chair of Northumberland Tourism said: “The dedication and hard work from everyone involved within Northumberland’s tourism industry creates the exceptional quality of Northumberland’s tourism offering that we are very proud of. We are delighted that this has once again driven such positive results.
 
“However, while the sustained growth and undoubted appeal of Northumberland as a holiday destination is welcomed, 2020 is proving to be a challenging year and the tourism sector has been hit hard. Working closely with Northumberland County Council and partners throughout the county, including local residents, the future challenge is to tackle head-on the impact caused by the Covid-19 crisis and grow tourism in a sustainable manner so that Northumberland remains a place that both our residents and visitors alike can enjoy and be proud of.”

Cllr Glen Sanderson, Deputy Leader for Northumberland County Council, said: “We know that many individuals and organisations in the cultural sector have been experiencing extreme hardship during these challenging times, so as a council we wanted to do all we could to support creative practitioners in creating new work to share, engage and inspire people in their homes and communities.

“The sector has already responded with some great examples of innovative ways of continuing to engage with audiences from making their content available online to organising fantastic outdoor events, where people have felt safe and secure. It is important that as as a council we look at ways of further boosting this work and we hope this fund will further support cultural businesses in developing exciting projects which members of the public can enjoy freely and safely.”  
  
To read the full report please visit the Northumberland Tourism website: www.northumberlandtourism.org.uk
 

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