Image demonstrating County in the running for top travel award

County in the running for top travel award

Northumberland has been nominated for the Best UK Holiday County/Destination in the prestigious 2018 British Travel Awards (BTAs).  

The winners will be determined by the public, who have until 30 September to cast their vote.

The ‘Best UK Holiday County/Destination’ category is particularly strong this year, with Northumberland up against strong competition. Other nominees include Cornwall, Peak District, Devon, Yorkshire, Pembrokeshire, Cumbria and the Lake District.  Once again, Northumberland is the only county in the North East to be nominated, so it is hoped the whole North East region will get behind Northumberland to bring the Gold ‘up north’!

The British Travel Awards are considered the benchmark for excellence when it comes to finding out who really is the best in the travel industry.  The campaign for Northumberland to become the ‘Best UK County/Destination’ is being led by Northumberland Tourism, the county has scooped Silver awards for the last 4 years, narrowly missing out to the reigning champion and long-standing tourism giant Cornwall.  

Jude Leitch, director of Northumberland Tourism, said: “We are thrilled to once again be nominated in the British Travel Awards.  Thanks to huge public support over the past four years, we were pleased to hold onto the Silver British Travel Awards, beating much-loved destinations such as Devon, Durham and Yorkshire.  We’re keen to go one better this year and be crowned the Best UK Holiday County/Destination 2018. 

“Tourism is an important asset to Northumberland, both in terms of employment and economic growth.  To win Gold would be great recognition of the hard work and dedication of everyone involved in the industry across the county”

British Travel Awards’ chief executive Lorraine Barnes Burton said: “The travelling public obviously love Northumberland as a place to spend UK holidays.  Last year the region won the silver British Travel Awards accolade with a massive 34% of the total votes cast in the category. With even more holidaymakers expected to spend time in the UK this summer, Northumberland have all to play for when going for gold this year.

"Local businesses should encourage their customers to vote for the region, and as a thank you to the voting public, everyone who casts a vote in any of the categories will be entered into the BTAs prize draw for a chance to win one of the amazing holidays on offer."

We are encouraging residents and visitors to get behind the campaign and put your vote where your heart is. Simply go to

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