Communications and Advertising

Details:

Reference Number: 5361
Request Date: 07/01/2019 Archived

Question and Response:

Q.1 How many people does the council currently employ in communications, press office and/or public relations positions? 
A.1  13

Q.2 What was the total annual spend by the council on public relations, press office and communications for the calendar year of 2018?
A.2 £588,180

Q.3 Does the council use any external organisations to handle communications or public relations? If so, which companies are used and how much did the council spend on these services in 2018
A.3 Crystallised were used for a specific budgeted project over a nine month period = £11,499.



 


Details:

Reference Number: 5373
Request Date: 09/01/2019 Archived

Question and Response:

Q.1 The total spent by the local authority on print advertising in local or regional newspapers and magazines in 2018
A.1 £30,272

Q.2 The total spent by the local authority on print advertising in local or regional newspapers and magazines in 2017
A.2 £2,274

Q.3 The total spent by the local authority on print advertising in local or regional newspapers and magazines in 2008
A.3  £21,524.24. (The figure provided is for 2010, clarification was sought on the date as there was no information held prior to Local Government Reorganisation in 2009)

Q.4 The total spent* by the local authority on authority owned or managed print publications for each of the following categories –
A) Newsletters
B) Magazines
C) Newspapers in 2018
A.4 Newsletters - £104,688.87
Job advertising - £2640 

Q.5 The total spent* by the local authority on authority owned or managed print publications for each of the following categories – A) Newsletters B) Magazines C) Newspapers in 2017
A.5 Newsletters - £140,865.32
*Including costs of staffing, design, printing and distribution

 


Details:

Reference Number: 5463
Request Date: 23/01/2019 Archived

Question and Response:

Can you please answer the below questions regarding the staff employed at your organisation who are responsible for content on your main website:
 
Q.1 Under what service area does maintaining content on your council website sit?
 
A.1 Communications 
 
Q.2 Do you have a lead web content officer or manager?
 
A.2 Yes
 
Q.3 Do you devolve responsibility of web content to certain service areas around the council? If so, how many?
 
A.3 Yes - service experts within each service update their own content (see below for figures)
 
Q.4 If not, how many people in total add content to your site?
 
A.4  146
 
Q.5 If you have a lead web content officer, what pay grade are they on? (please state grade start and end pay amount)
 
A.5 The information will not be disclosed under Section 40(2) - Personal Information.
 
Q.6 What company built your website? For example, Jadu.
 
A.6 Kentico


Details:

Reference Number: 6035
Request Date: 07/05/2019 Archived

Question and Response:

Q.1    What was the council's public relations and marketing budget for each of the following financial years...
  • 2014/15?
  • 2015/16?
  • 2016/17?
  • 2017/18?
  • 2018/19?
A.1    Budgets from 2014-2019 are as follows:
  • 2014/15 - £445,770
  • 2015/16 - £649,840
  • 2016/17 - £585,870
  • 2017/18 - £574,490
  • 2018/19 - £588,180
Q.2    How many staff are currently employed in marketing and public relations and marketing based roles?

A.2    There are currently 16 employees within the Corporate Communications team, there are two employees within other services in marketing roles. 

Q.3    Of those staff, how many earn above £50,000 per year? How many earn over £100,000 per year?

A.3    Within the Communications team, one employee earns over £50,000 per year and no employee within the Communications team earns over £100,000 per year. Both employees in marketing roles that are in other services do not earn over £50,000 per year.
Ann Bridges (MCIPR MCIM)
 


Details:

Reference Number: 6036
Request Date: 07/05/2019 Archived

Question and Response:

Q.1   What was the service's public relations and marketing budget for each of the following financial years...
  • 2014/15?
  • 2015/16?
  • 2016/17?
  • 2017/18?
  • 2018/19?
A.1     
2014/15 = 0

2015/16 = 0
2016/17 = 0
2017/18 = 0
2018/19 = 0

Q.2    For each of the periods mentioned above can you also provide how much was spent on emergency vehicle maintenance in each financial year?

A.2     
2014/15 = £ 16,458.12

2015/16 = £ 22,076.84
2016/17 = £ 23,075.43
2017/18 = £ 13,985.39
2018/19 = £ 15,072.53

Please note this information relates to vehicle repairs and maintenance subjectives. It is not specified if this is routine or emergency.

Q.3   Additionally, how many staff are currently employed in marketing, public relations and communications based roles?

A.3   Northumberland Fire and Rescue Services has no marketing budget nor any marketing personnel.

Q.4   Of those staff, how many earn above £50,000 per year? How many earn above £100,000 per year

A.4   Not applicable.