Northumberland scoops hat-trick in BBC Countryfile Awards
15 Mar 2017
Northumberland County Council has welcomed news that the county has received three fantastic awards in a prestigious national competition.
The Northumberland coast was crowned Holiday Destination of the Year in the BBC Countryfile Magazine Awards 2017, while one of its beaches, Embleton Bay, with its stunning views towards the ancient Dunstanburgh Castle, won Beach of the Year.
he Farne Islands scooped second place for Nature Reserve of the Year, being pipped to the winning post by Abernethy Forest in Scotland.
Now in their sixth year, the 11-category awards are a celebration of the countryside and its people with a shortlist of nominees drawn up by experts including BBC presenters John Craven, Ellie Harrison and Chris Packham. The BBC experts looked back over the past 12 months and nominated five contenders in each category. These were then put to the public vote.
Council Leader Grant Davey said: “
We couldn’t be more delighted that the county has received these awards. The fact that they were voted for by the public makes it all the more special.
“ I think we can sometimes take for granted the sheer beauty, diversity and uniqueness of the county but those
of us who are fortunate enough to live here do know what a special place it is. It is good to know that our visitors also agree.”
“ Tourism is incredibly important to our local economy, especially for our rural communities. These awards will put the county on the national and international tourism map and provide us with the type of positive publicity that no amount of money could buy.”
Tourism is a huge growth area for Northumberland. In 2013, £730 million was injected into the county’s economy economy by 8.8 million visitors and over 13,200 jobs rely on tourism. Since then, many attractions, activity providers, accommodation businesses and hospitality establishments have reported increases in business.
years, Northumberland County council has worked collaboratively on a number of initiatives to encourage more visitors, to develop sustainable tourism and to reaffirm the county’s proud identity. At the same time it has been supporting and assisting local businesses to maximise the opportunities that tourism can bring.